A niche market[1]
is the subset of the market on which a specific product is focusing.
The market niche defines the product features aimed at satisfying
specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment. For example, sports channels like STAR Sports, ESPN, STAR Cricket, and Fox Sports
target a niche of sports lovers. Every product can be defined by its
market niche. The niche market is highly specialized, aiming to survive
among the competition from numerous super companies. Even established
companies create products for different niches, for example,
Hewlett-Packard has all-in-one machines for printing, scanning and
faxing targeted for the home office niche while at the same time having
separate machines with one of these functions for big businesses.[2]
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